Michelangelo's David didnt use Pilates.. "Alan Herdman, who brought the Pilates exercise technique to Britain more than 30 years ago, has chosen the 500th anniversary of the statue's unveiling to pronounce David a prime candidate for the fashionable body-conditioning regime."
theguardian

Marketing comes in all forms I guess.. if you can get stories published about your brand in major newspapers (for free), then why not come up with something as zany as giving David some Pilates tips? I can see other potential stories.. Mona Lisa & Revlon .. Weeping Woman & Dr Phil .. the list is endless!
  ¶ 4:15 AM