1. Make it easy to use
2. Be consistent
3. Skip the ornate backgrounds
4. No goofy type
5. Check your readability
6. Keep the load times fast
7. Your images should be clear
8. Quiet please!
9. Stop dancing around
10. Make sure they can find you

See the rest of the details of the tips here..
Generally I think the message should be to keep things subtle and clean looking. Let your paintings speak louder than your website. If your website has loud colors and blinking, flashing images everywhere, it will take away from the paintings / artwork that you're trying to show to people.
Think of it as a real "gallery" with clean backgrounds and nothing much else around.

¶ 4:53 AM