BgArt News Blog
Thursday, January 12, 2006
  Marketing Art Online
Search Engine Optimization expert Aaron Wall recently published an article discussing how he would go about marketing art online over at his SEO blog. He talks about how he marketed an artist's site when he was first learning the ropes in regards to SEO, and how he would do it now that he has a few more years experience.
Not so long ago it used to be very easy to trick the search engines into sending you more traffic with all kinds of black hat SEO techniques, but they're getting smarter now, which means webmasters have to look for different ways of getting visitors.
One suggestion that Aaron comes up with is to start a blog. That way you can please the search engines with regularly updated content (they love that), and you can build a relationship with those that are interested in your art.
I think it's something that has to be thought about carefully for an artist. I agree that getting to know an artist influences your opinion towards their art, but it can also be a negative influence. I haven't really seen many artist blogs that made me feel closer to the artist. That doesn't mean it's not possible though.
This blog here by Audrey Kawasaki works really well I think. She doesn't use it as a boring personal diary, but shares enough of herself to let her visitors/collectors feel some kind of connection, she shares her new works, and creates plenty of discussion (feedback, criticism, or praise) about her art with the comments that visitors leave.
It's all about Feelings
"What I am saying is that story telling matters. Giving people a reason to come back and learn more about you and get to know you matters. Letting people feel they can know you and trust you and know what your motives are is really just about the cheapest for of marketing you can come across.
In the same way that SEO as a standalone bolt on product has largely died and is dying I think walls blocking off distribution to artwork will prevent many artists from succeeding."
SEO Book
>> Internet News
 
BgArt News Blog Comments:
Aaron,

I couldn’t agree with you more. When I am interested in an artist’s work, I want to learn as much as I can about the person and their lives…not just look at pictures. Knowing about the feelings, thinking and stuggle that goes into each image allows for a much deeper understanding of the work itself, a tangible connection between viewer and artist.
 
Thank you for the link to Aaron Wall's site, I can learn a lot from him and apply it to my site. My day job is in a large data center for mainframe computers but we don't discuss techniques for SEO or promoting artist's site at all. This information really helps me.

You can check out the points I've taken into account at my site www.LuxuryArtZone.com D

Doug Dourgarian
 
Although there is plenty of great online marketing advice on Aaron's blog, I think it's primarily aimed at businesses that have at least few employees. The amount of work needed to successfully market a website these days is staggering. Frankly I don't think most of his advice is applicable to artists unless they want to spend nearly all of their time promoting their art.
 
Post a Comment

See our comments policy Comment spam will be deleted

<< Art News Home
BgArt News Blog - gallery reviews and art news
BgArt News Blog is a selection of visual art news, art reviews and art related stories online. We search the web for some of the more interesting art news stories published each day.
BgArt News Blog on Twitter BgArt News Blog on Facebook Subscribe to RSS Feed

ART NEWS CATEGORIES
Art Auctions / Art Competitions / Art Exhibitions / Art Museums / Books / Famous Artists / General Arts / Internet News / All Art News Archives / BgArt News Blog Home

ARCHIVES
August 2004 / September 2004 / October 2004 / November 2004 / December 2004 / January 2005 / February 2005 / March 2005 / April 2005 / May 2005 / June 2005 / July 2005 / August 2005 / September 2005 / October 2005 / November 2005 / December 2005 / January 2006 / February 2006 / March 2006 / April 2006 / May 2006 / June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 / December 2006 / January 2007 / February 2007 / March 2007 / April 2007 / May 2007 / June 2007 / July 2007 / August 2007 / September 2007 / October 2007 / November 2007 / December 2007 / January 2008 / February 2008 / March 2008 / April 2008 / May 2008 / June 2008 / July 2008 / August 2008 / September 2008 / October 2008 / November 2008 / December 2008 / January 2009 / February 2009 / March 2009 / April 2009 / May 2009 / June 2009 / July 2009 / August 2009 / September 2009 / October 2009 / November 2009 / December 2009 / February 2010 /

POSTS OF INTEREST
List of Art Scammers
List of Artist Studios
Most Expensive Living Artist
Who is Banksy?


BgArt News Blog INFO
SEARCH BgArt News Blog
Art Resources Online
About BgArt News Blog






Add to Google Reader or Homepage
Subscribe in NewsGator Online
Add to My AOL
Subscribe in Bloglines
Powered by Blogger