BgArt News Blog
Wednesday, March 15, 2006
  Artist Blogs
To start a blog, or not to start a blog? That was the question that the artist Robert Genn recently spoke about in his latest Painter's Keys newsletter. He quoted George Bernard Shaw.. "When you know the artist you think less of the art." Robert also said "At the present time there are 70,000 new blogs going up every day. Several thousand readers of this letter run some sort of blog. Some bloggers report hundreds of visitors, others thousands. While exposure won't make an inadequate artist successful, blogs are a part of the widespread and ongoing democratization of our world. Unless something comes along to wreck it, the future is online. There's a future in posting your art for the world to see. There's a future in telling your story. There's a future in sharing."
See the feedback that artists left about having a weblog.

My opinion on whether an artist should have a blog or not is mixed. A blog really is just a website, it's just easier to update and is well suited to a news or journal type website. So of course every artist should have a blog.
Blogs can be a tool for marketing, a place to let collectors know of your new art, or a place to ramble about your shopping list or how the neighbor's cat is walking over your car.
I disagree with the George Bernard Shaw quotation above, as all my favorite artists are artists I know a lot about. I generally want to know everything about an artist that I admire. But many artists that use blogs to put their work online forget that people read them. It's just boring hearing about shopping lists, the weather, or cleaning the house.
Use your blog to talk about your art, or at least art in general, but don't bore your readers to death with news about the weather. Unless you share the gory details of your life in an interesting way. The British artist Tracey Emin would probably write a good blog. The Post Secret blog is also an interesting way of sharing too much without being boring.
>> Blogging News, Art Marketing
BgArt News Blog Comments:
IF one uses the blog properly, it can be one of the best ways of building your brand and selling your product online.
Keep it interesting and related to your art and people will come.
Don't go complaining too much either, that can become so tiring. So what if you're not selling paintings? so what if your gallery ripped you off? Get over in your own time. The artist blog is about branding your business.
I totally agree with you. Marketing yourself as an artist on the internet has become more valid with time. We still do not have that tacile sense of what the art is really like when we see in on the internet versus seeing it in a gallery setting.
True. That's one problem with art on the net. Which is probably why larger and more expensive paintings would be harder to sell online.
Perhaps it's something that artists need to work on a bit more if they are to convince art buyers to purchase their work.
Maybe multiple pictures, from different angles need to be taken for more expensive works. The collector wants as many details as possible about the work.
IF one uses the blog properly, it can be one of the best ways of building your brand and selling your product online.

So true and having a portfolio website helps as well. And indeed marketing yourself in general and on the Internet has become and continues become more valid.
I agree that it is sometimes tough to sell art on-line. But the company I work for "oceans bridge" photographs the process as it is taking place and sends images to customers. That way they are part of the process. In my years working in this industry we very rarely get a disgruntled customer.
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